When it comes to technology and science-based practices, we're absolutely committed to investing in and using the latest advancements. After all — by employing cutting-edge innovations we can continually deliver the freshest fish to you.
We're implementing a 3-bay management system at our ocean sites. It's a more costly and elaborate way of farming but it allows for the organic renewal of the sites between crops and minimizes the environmental impact on the ocean floor. Ocean sites are grouped in large bay management areas and each area is designated for a particular age of fish. One area is set aside specifically for smolts, which are young salmon; another for market-ready fish; and a third area will be fallowed or kept out of production. This new system of allowing for fallow periods lets the ocean floor rest between crops and enhances the health of our animals.
We are pushing it even further! Right now, we're investing in a DNA traceability project that will revolutionize the way we track our fish from egg to plate. Our Offspring DNA Traceability System will ensure an unparalleled level of food safety.
When it comes to sustainability, environmental stewardship and fish health and welfare — we want to be the best in the industry. That's the reason we sponsor and lead many scientific research projects. This is just one example of many.